The Ups & Downs Of Upfronts 2026: Disney And Netflix Sizzle, NBCUniversal Fizzles In Blessedly Streamlined Edition

Another compressed upfronts week is in the books, a three-day bender in New York with media and tech companies pitching their wares to advertisers. As with the NFL Draft or a venture capitalists early-stage bets, winners and losers cant be determined overnight. And the intense-but-brief nature of the showcase - far shorter than the two-week []